Challenge Opportunity: Produce and re-imagine the nonprofit, Mission of Mercy’s annual gala as hot-ticket fund raiser.

Solution Reward: “Evening of Elegance and Giving” raised nearly $70,000 with the staging of a cocktail hour, seated dinner, entertainment, and dancing. Amy Benton PR formed a committee that swung into action enlisting swingin’ Doc Scantlin and His Imperial Palms Orchestra for Mission of Mercy’s annual gala, as well as securing a treasure trove of unique, alluring, irresistible items and services for the event’s silent and live auctions.

Mission of Mercy provides free health, dental, and prescription services to the under and uninsured and is a faith-based community organization that accepts no government funding so is reliant on fundraising, private donations, and grants.

Amy Benton PR’s 2014 effort was such a success, the firm has been enlisted to produce the 2015 event in November.